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H&M Extends The Modern Classic Premium Collection


The Modern Classics Premium Collection is a versatile and multi-purpose collection carrying high quality key pieces in a timeless design.

Precise cuts and sophisticated materials such as tweeds, wools, leathers are central to the collection. Design is clean and restrained yet sensual: volumes cocoon and move freely around the body.HM-Premium-Collection-3.pngHM-Premium-Collection-1.png

The collection builds a wardrobe, encompassing those essential, almost season less must-haves. It contains masculine tuxedo, the essential black shift dress, the belt coat, a sheer blouse, skinny leather trousers, a turtleneck of perfect volume and mannish trousers. Hardware trimmings and studied details give everything edge.HM-Premium-Collection-4.png

The color palette is a classic with a twist: urban notes of navy, black and lush green are mixed with organic tones of eggshell, creme, grey and accents of copper and burgundy.

Women as diverse as Lauren Hutton and Caroline de Maigret inspired the collection with their effortless style and sense of timeless and individuality.

The collection will be available in 263 H&M stores worldwide, and online starting from September, 2014.

Images Courtesy of H&M

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