H&M has been doing its bit for the environment for a while now but it turns out they are ready to take things to the next level. In February, H&M will launch a clothes collecting initiative in all its stores around the world. The way it works is simple: Customers can bring clothes, from any brand and in any condition, to H&M stores. In return for each bag of clothes brought in, the customer will receive an H&M voucher. The clothes will then be passed on to I:Collect, H&M’s partner in the initiative, which will recycle the clothes and make the materials available for new use. We think this is a fab idea and the fact it is coming from such a global brand is even better. What do you think? Will you partake in the clothing initiative?