One of the biggest letdowns of online shopping? H&M’s lack of a US-based e-commerce site. Fortunately, for those of us who prefer to do our shopping from the comfortable confines of the couch, H&M have revealed stills from their July 2010 drop. While you will still have to head to the store to purchase, you can at least get a handle on their summer angle before you set out.
As you might expect, H&M have kept one eye on the main summer trends – there is a variety of soft and sheer nude pieces, a scuba-inspired body-con dress, military-inspired cargo jackets, nautical stripes, draped kimono-style tops and sporty-chic jersey sweats. Of course, it isn’t all about trends; individualists can still get their fix with oversized beaded necklaces, relaxed summer sandals or a playful cat-print tee.
While some of the pieces are in stores now, the majority of the July 2010 collection will trickle in over the next few weeks.
Images: InStyle UK