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H&M Launches Exclusive Conscious Collection

There has been a pretty big push in the last few years for fashion to take an eco-friendly turn. Unsurprisingly, H&M has been leading the way when it comes to fast fashion, and its latest initiative—the Exclusive Conscious collection—has us particularly excited.


H&M Launches Exclusive Conscious Collection

There has been a pretty big push in the last few years for fashion to take an eco-friendly turn. Unsurprisingly, H&M has been leading the way when it comes to fast fashion, and its latest initiative—the Exclusive Conscious collection—has us particularly excited. The Exclusive Conscious collection is a line of red carpet-ready pieces, each of which has been made from sustainable materials. Key pieces include a lilac tuxedo gown with an electric-purple bodice, a strapless orange cocktail dress, a neon yellow embroidered shift dress, and a series of bold floral pieces. And if you were wondering just how red carpet-ready these pieces actually are, check out the blue tux above. If it rings a bell, that’s because Amanda Seyfried wore it to an event a few months back. The Exclusive Conscious collection will be available in select H&M stores on April 12.In the meantime, click inside for more images.

H&M Launches Exclusive Conscious Collection

H&M Launches Exclusive Conscious Collection

H&M Launches Exclusive Conscious Collection

H&M Launches Exclusive Conscious Collection

H&M Launches Exclusive Conscious Collection

1 Comment

  1. Alyssa @ The Fashion Lens

    March 19, 2012 at 10:33 AM

    I love the floral dresses and the ultra-pleated/ruffle  dress featured last.  I hope my local H&M has these looks.

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