This summer H&M launches a new H&M Loves Music collection from Divided, including pieces for both men and women. DJ’s, artists and producers from around the world will star in the campaign, that would come in two stages, along with headphones made in collaboration with Urban Ears. The collection will be available at selected H&M stores worldwide, as well as online.
H&M Loves Music has all the looks and accessories needed. From black and white attitude for gigs and the best club in town, to colorful bohemia and surfer style for festivals and endless summer parties. And, with all the best going out clothes, they’re the kind of pieces you’ll want to wear during the daytime too.
Part One: The Club
The first drop of H&M Loves Music is sweet but tough for women, featuring key pieces such as printed crop tops, cutoff jeans, kimono, striped mini dress, long transparent skirt, dungaree shorts and chunky heel lace-ups.
Don’t forget to stay tuned for Part II.