H&M are launching a seven-piece collection of skincare essentials, with organic ingredients that have been certified by Ecocert. The line has recyclable packaging and includes a shower gel, body lotion, body scrub, lip balm and hand cream, as well as an organic cotton toilet bag and make-up bag.
For those who love the smell of skincare products, there are two combinations to feast your senses on: choose between raspberry and melon, or lavender and mint.
Although the products aren’t 100% organic, this is a great start, especially for such a large retailer. “It felt like a natural step,” said Ann-Sofie Johansson, H&M’s Head of Design. “There’s a strong demand from our customer’s for organics.”
Prices are totally reasonable: $4.95 for all the products, except the toiletry bag which will be $7.95. What do you think of this concept? Would you buy H&M’s new skincare essentials?