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H&M Spring 2010 Swimwear Campaign

If you weren’t already in the mood for summer, this new swimwear campaign from H&M is sure to get you there. Featuring five of the world’s biggest models – Erin Wasson, Julia Stegner, Daria Werbowy, Lara Stone and Sasha Pivovarova – the campaign features a slew bright, summery bikinis that will give you that instant beach-ready look.


If you weren’t already in the mood for summer, this new swimwear campaign from H&M is sure to get you there. Featuring five of the world’s biggest models – Erin Wasson, Julia Stegner, Daria Werbowy, Lara Stone and Sasha Pivovarova – the campaign features a slew bright, summery bikinis that will give you that instant beach-ready look.

Many of H&M’s latest campaigns are supermodel-heavy; Natasha Poly is the current face of H&M’s Garden Collection while models like Anja Rubik and Liya Kebede have been spotted in recent campaigns. After all, there’s nothing like a supermodel or five to tout your latest swimwear to the public.


2 Comments

  1. ediot

    April 21, 2010 at 8:32 PM

    hi sweetheart- hope youre having an great Midweek. i love h&m swimwear-mostly because its so affordable. i buy at least one new bikini from H&m each year.. ANd i def- found some favourites now.
    thanks for sharing.
    xx ediot

  2. ediot

    April 21, 2010 at 4:32 PM

    hi sweetheart- hope youre having an great Midweek. i love h&m swimwear-mostly because its so affordable. i buy at least one new bikini from H&m each year.. ANd i def- found some favourites now.
    thanks for sharing.
    xx ediot

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