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H&M Studio AW14



HM-Studio-FW14-3.pngImages Courtesy of H&M

The playful, sophisticated spirit of the 21st Century bohemian women is the look for for H&M Studio this Autumn/Winter: effortless, charming, always ready for the night. H&M Studio was shown during Paris Fashion Week and throughout the collection, feminine meets masculine, with men’s blazers, biker and aviator jackets worn over draped tops and dresses. The collection will be sold in around 260 stores worldwide and online from September 4.

Key garments include:

The return of the slip dress as a wardrobe staple, held on thin straps and worn on it’s own or for layering. Lace appears elsewhere for inserts and borders.

Pieces adopted from menswear add the sleekness of tailoring through blazers, or the attitude of leather and biker jackets.

A draped top with matching trousers is the new suit, meanwhile the exposed shoulder is a focus both with off-the-shoulder and one shoulder looks.

A new width in trousers often trimmed with tuxedo details for permanent night-time elegance.

Key accessories include:

Pointed boots with either a low or high heel come in metallic or patchworker leather, mules and caps trimmed with fake fur.

“I love the freedom of choice and bohemian spirit of H&M Studio for autumn/winter 2014. It’s all about feminine pieces full of sophistication and fun, worn with attitude,” says Ann-Sofie Johansson, Head of Design, New Development.


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