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H&M Studio Brings Nonchalant Elegance To Paris For Autumn 2014


H&M Studio, the new name for H&M’s seasonal collection of key pieces, presented it’s Autumn 2014 catwalk show during Paris Fashion week. The show was held at the Grand Palais in front of 600 guests that included Miranda Kerr, Jessica Alba and Solange Knowles, models such as Joan Smalls, Izabel Goulart and Saskia wore the looks of the season: nonchalant attitude of the 21st Century, mixing feminine with masculine styles.

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The mood of the collection was dominated by a mix of feminine with masculine, with slip dresses and draped tops worn under men’s blazers, biker and aviator jackets. Fabrics featured silk crepe, silk satin, fine cashmere and velvet, along with fake fur coats which added texture and detailing from sequin and stone embroidery.

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The historical Grand Palais was transformed into an abstract cityscape, with graphic architectural lines and billboards punctuating the space for the show. At the head of the space was the stage, and also where the French star, Hollysiz gave a live performance throughout the show.

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H&M Studio is the new name for H&M’s key seasonal fashion collection. With it’s own dedicated team, each season H&M Studio will offer a limited edition of the hottest looks and statement pieces.

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The H&M Studio Autumn/Winter 2014 collection will be available in around 250 stores worldwide, as well as online from September 4, 2014.

Images Courtesy of H&M

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