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H&M Unveils Fashion Against Aids 2011 Collection

A slew of celebrities—including Selma Blair, Keri Hilson, Sky Ferreira, Nikki Reed, and Ginnifer Goodwin—have teamed up with H&M on the retailer’s annual Fashion Against Aids campaign.


H&M Unveils Fashion Against Aids 2011 Collection

A slew of celebrities—including Selma Blair, Keri Hilson, Sky Ferreira, Nikki Reed, and Ginnifer Goodwin—have teamed up with H&M on the retailer’s annual Fashion Against Aids campaign, an initiative that helps spread the message of safe sex and HIV/AIDS prevention to young people around the world. For 2011, H&M decided to create a unisex collection; you’ll find utilitarian anoraks, jumpsuits, slouchy tees, jersey sweaters, and button-down shirts, among other things. “I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women,” says Selma Blair. To support the Fashion Against Aids campaign, head to your nearest H&M store on April 26. Don’t forget—25% of sales will be donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. In the meantime, check out some more campaign images inside.

H&M Unveils Fashion Against Aids 2011 Collection

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