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H&M's 2010 Fashion Against AIDs Campaign

Swedish retailer H&M will launch its third Fashion Against AIDs collection on May 20. The collection helps to raise money for the right against AIDs, with 25% of the profits going towards charities that raise HIV/AIDs awareness among youths.


Swedish retailer H&M will launch its third Fashion Against AIDs collection on May 20. The collection helps to raise money for the right against AIDs, with 25% of the profits going towards charities that raise HIV/AIDs awareness among youths.

This season, H&M are right-on-target with a collection inspired by music festival fashion. The full collection will include clothes and accessories for men and women, as well as a selection of tents and sleeping bags. H&M chose two fashion-forward girls who effortlessly mix music and fashion – Lou Doillon and Lizzie Jagger – to front the campaign, alongside British model Josh Beech.

The collection includes all your music festival must-haves, from distressed denim shorts to printed mini dresses, from felt fedoras to chunky bracelets. The collection perfectly fuses hippie chic with rock & roll and will be out just in time for the UK’s Glastonbury and the USA’s Lollapalooza.


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