Our Hot Buy for today is a little different. We recently heard about the GiveCard, the first and only gift card that gives back, and we wanted to fill you in on the details as we approach Christmas.
The GiveCard is based on the idea of micro-giving. The concept behind micro-giving is that lots of small donations can have a huge impact on a charity. In this economy, people don’t always have the money to make a large donation to a charity, but with the GiveCard, you can make a small donation – just $5 – that is barely noticeable.
It works the same as a regular gift card. You buy the GiveCard for a friend or family member and top it up to your chosen amount. The recipient then goes to GiveCard.com, where they register the card and at the same time, select a charity which they will donate to. The recipient can choose the charity from thousands of registered non-profits. Next step? Spend the rest of the card like cash – the GiveCard can be used at any retailer that takes a Visa.
The GiveCard can also be personalized, making the entire process more thoughtful and personal, while the charity aspect gives the card additional meaning. So why should you buy the GiveCard? If just one percent of the gift cards given in 2007 were GiveCards, an additional $50 million would have been donated to charity.