If the recipe for success in the fashion industry includes a heavy dose of chutzpah (enough to dub your new line Illesteva, pronounced “Illest Ever”), a serious amount of enthusiasm (enough to spontaneously fly to Italy to find a manufacturer) and a sizeable vision (“to push the boundaries of hardware innovation”), then Illesteva’s first line of sunglasses is set to skyrocket.
According to Style.com, Illesteva’s Jus Ske and Daniel Silberman put together a small series of sunglasses after travelling to Italy late last year. The sunglasses made their debut at New York’s Opening Ceremony store and, with the sweet taste of success in their mouth, Illesteva has now put together a full eight-style collection for summer.
The Summer 2010 collection was inspired by Cuba’s Havana in the 1950s, a time in which “Havana had become the Latin Las Vegas and was the entertainment capital of its era.” Each of the eight styles is available in five colors, including metallic shades of silver and mottled prints. The full Illesteva collection is in stores now; find it at Opening Ceremony, Colette and Oki-Ni, priced between $170 and $350.