InStyle magazine is propelling us even further into the future with December’s issue. The December issue, which features Taylor Swift on the cover, has gone 3-D – from the cover down to the shopping pages, you can head to the website and create an entirely new shopping experience for yourself.
Adding a new dimension, literally, to holiday shopping, InStyle has also launched Gifting in 3D as part of the December issue. Employing ‘augmented reality technology’ to create this shopping experience, each product can come to life on your computer screen, complete with video footage.
If you have a copy of InStyle’s December issue, head to page 72, then head over to the Gifting in 3D website. You’ll need to download the plugin, and then hold the page up to your webcam. Once the 3D video appears, you’ll be able to watch each product come to life through a customized, branded gift box that will reveal the video footage as well as special offers and additional gift ideas.
If you don’t have a copy of the magazine, you can print out the Gifting in 3D trigger pages directly from the InStyle website, hold them up to your webcam and start shopping. Brands include Chanel, Yves Saint Laurent, Diane Von Furstenberg and more.
InStyle’s 3-D shopping experience is one of those things you have to try, but we’re not sure that it’s going to be the next big thing in shopping. It looks like InStyle thought of this also, as they are offering you the chance to win a $1,000 shopping spree in New York if you give their 3-D shopping a try.