Fact: the fashion industry is notoriously hard to break in to, especially for up-and-coming designers. Happily, if you have an eye for picking out fresh design talent, you may be able to make dreams come true for hundreds of emerging designers. Today, FashionStake, a new e-commerce/micro-finance site, launches. The premise? FashionStake allows you to support fashion designers in exchange for exclusive benefits such as discounted pre-orders, store credit, Fashion Week tickets, and other such perks. As a FashionStake “investor,” users can submit an initial investment, put in a pre-order for a collection, or wait until a collection is available and then buy from the FashionStake store.
On the other side of the coin, FashionStake is a place where emerging designers can raise funds to produce new collections, exclusive to FashionStake, and then sell these collections via the FashionStake store.
The end goal: designers can spread the word about their brand, while investors have the opportunity to support a brand they truly believe in. The question is: will you?