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Introducing Suboo

Australia’s surf culture has served as inspiration for many a fashion brand over the last thirty years, but the latest label to reference the surf and sun down under, Suboo, has us especially excited.


Introducing Suboo

Australia’s surf culture has served as inspiration for many a fashion brand over the last thirty years, but the latest label to reference the surf and sun down under, Suboo, has us especially excited. Suboo was founded by designer Sue Di Chio in 2007 with one key idea in mind: to modernize the beach umbrella. When Suboo quickly gained a loyal following, Sue branched out into apparel and accessories and Suboo became a full-fledged lifestyle label. So, why are we so excited about the brand? Put simply, the line is teeming with super-wearable pieces that are just perfect for the upcoming summer. The range includes caftans, breezy dresses, cover-ups, beach bags, sandals, and jewelry, all inspired by the colors of an Australian summer. Currently, you can check out the full Suboo line at Suboo.com.au, but stay tuned as Suboo is launching in US stores later this year. In the meantime, you will receive free shipping to the US when you spend $100 or more.

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