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J Crew Fall 2010 Presentation

If the fashion world seems more than a little obsessed with J Crew’s creative director Jenna Lyons at the moment, it’s because they are. On Thursday, Lyons and her team held the J Crew Fall 2010 presentation in New York, with a fabulous showing of Mongolian fur, earthy tones and rugged knits.


If the fashion world seems more than a little obsessed with J Crew’s creative director Jenna Lyons at the moment, it’s because they are. On Thursday, Lyons and her team held the J Crew Fall 2010 presentation in New York, with a fabulous showing of Mongolian fur, earthy tones and rugged knits.

The inspiration behind the collection was “Edie Beale meets the Girl Scouts,” with a largely olive-green palette. Models were accessorized with layers of brooches and wore flush-pink makeup and braided, bed-head hair (“We took the idea that you slept in it for three days and got twigs and flowers in your hair,” Lyons said.)

As with their more recent spring collection, the Fall 2010 lineup focuses on separates, as opposed to full outfits, while the styling was all about layers. Lyons made it a point to include shorts, which she recommends wearing over tights in fall/winter to “extend” your wardrobe. For a while it seemed that spring couldn’t come fast enough. With a collection like this, we’re ready for fall.


2 Comments

  1. Sherin

    April 5, 2010 at 9:34 PM

    Wow, I’m loving the pictures from this presentation. The clothes all look so lovely.

  2. Sherin

    April 5, 2010 at 5:34 PM

    Wow, I’m loving the pictures from this presentation. The clothes all look so lovely.

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