Nine West has teamed up with Fashion Targets Breast Cancer and the CFDA on the Runway Relief initiative, which will see some of today’s top models don a limited edition Nine West Runway Relief boot all through fashion week. Each boot is equipped with an Omron GOSmart Pocket Pedometer that will track how many steps each model takes while going from castings and fittings to runway shows and parties. No, this isn’t some strange Big Brother tactic. Instead, each step taken will equal a donation to Fashion Targets Breast Cancer.
To kick off the initiative, famed fashion photographer Nigel Barker is hosting a live photo shoot in New York City today. Join Nigel and participating models, such as Coco Rocha, Jessica White, Michelle Alves, and Lisalla Montenegro, for the Runway Relief photo shoot on the corner of Hudson and Gansevoort Streets in the Meatpacking District, between 2.30pm and 4pm. The first 10 fans to arrive on set will receive a Nine West gift card; the next 25 fans will get a signed copy of Nigel Barker’s new book.
If you can’t make it, never fear. The photo shoot will steam live on Nine West’s Facebook Page and at Modelinia.com. On top of that, a limited supply of the Runway Relief boot ($199) will be available exclusively to Nine West Facebook fans starting today. Here’s your chance to follow in the footsteps of Coco Rocha, literally!