New York-based designer Rachel Roy is calling upon you, fashion fans, to help raise funds for victims of this year’s Pakistan flood disaster. Today is Kindness Is Always Fashionable Day, a special day created by Rachel to encourage people to do something good and fashionable at the same time. Here’s how it works: Rachel has designed a special tote bag and asked 84 of her most influential friends—including Andre Leon Talley, Diane von Furstenberg, Iman, Jay-Z, and Oprah Winfrey, to name just a few—to sign it. The Pakistan Tote costs just $20 and for each tote sold, Rachel will donate 100% of the proceeds to UNICEF to help provide lifesaving supplies to over 10 million children in urgent need.
“In July 2010 heavy monsoon rains left one-fifth of Pakistan’s total land area underwater. Six months later and there is still an urgent need for food, clean water, and safe shelter. I developed this tote to help raise funds for the 10 million children affected by this flood disaster.”
So, make this a guilt-free Friday and head to RachelRoy.com to purchase your tote today! If you don’t quite have the funds for the tote but you still want to help, you can! Simply Tweet the following message to your followers:
Help @Rachel_Roy raise funds 4 victims of Pakistan’s flood. 4 every #RRPakTote tweet, $1 will go to US Fund for @UNICEF. http://j.mp/chckG5
For every tweet, Rachel Roy will donate $1 to UNICEF. Finally, if you want to learn more, check out this video of Rachel talking about the tote and what it means to her.