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Just In: Tokidoki For Sephora

Sephora has opened itself up to the magical world of tokidoki, the colorful cult-favorite brand designed by Italian artist Simone Legno, with a just-released makeup and accessories collection that is sure to steal your imagination.


Sephora has opened itself up to the magical world of tokidoki, the colorful cult-favorite brand designed by Italian artist Simone Legno, with a just-released makeup and accessories collection that is sure to steal your imagination. The Japanese-inspired collection is provocative and playful, with makeup bags, key chains, pop pigment shades for eyes, lips and face, professional tools and accessories, all adorned with Legno’s “criminally cute” cast of characters.

Tokidoki (which is Japanese for “sometimes”) started as Legno’s personal artistic diary, albeit online. After the website exploded, Legno moved to Los Angeles and developed tokidoki into the brand it is today. Although there have been plenty of collaboration opportunities, Legno decided to partner with Sephora because she felt they understood the relationship “between fun, creativity, self-expression and color.”

This exclusive Tokidoki For Sephora collection is available now at Sephora stores and online at Sephora.com. Prices range between $5 and $42.


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