Karlie Kloss has been unveiled as the latest face to front the famous L’Oreal Paris ‘because I’m worth it’ campaigns. Following in the footsteps of fellow models Natasha Poly, Lara Stone, Barbara Palvin and Doutzen Kroes, as well as other celebs including Blake Lively, Zoe Saldana and Julianne Moore, the pretty model will grace our screens spouting the famous slogan in a campaign that she admits she has waited her whole life for.
“I’ve waited my whole life to say ‘Because I’m worth it’. It’s something that has been around since before I was born. I have always believed that you have to be confident in yourself. Anything can happen if you really work at it. Never give up. This for me is what L’Oreal Paris does. This is why I’m so proud to join this inspiring team.”
Having already appeared in numerous beauty campaigns, including campaigns for Christian Dior and Yves Saint Laurent and more recently Chanel’s Coco Noir fragrance, Karlie has obviously impressed L’Oreal.
“On catwalks where she catches lights with such intensity, through brilliant studies or a hectic New Yorker life, Karlie is definitely the perfect combination of grace and modernity, intelligence and hard work.”
So ‘is she worth it?’ Find out for yourselves when she graces our screens in the near future.
Images via Vogue.