With the world’s eyes on the horrific Gulf Coast oil spill, the release of celebrated designer Katharine Hamnett’s first swimwear line could not be more opportune; the Save The Sea collection, under the Katharine Hamnett Beach label, is being sold on YOOXYGEN, Yoox.com’s environmentally conscious initiative. Hamnett, who is considered an ecological icon, called the collection Save The Sea “as the sea that we all love is dying due to the impact of human activities.” Timely? Yes, but also a great addition to any environmentally conscious, style-savvy closet.
Fans of the Save The Sea collection can pick from 14 styles, priced between $59 and $185. Taking inspiration from glamour-puss 1950s swimwear, the collection includes a alluring array of bold polka dots, ruched one-pieces and silky cover-ups. Every product in the Save The Sea collection is made of sustainable fabrics such as organic cotton and recycled polyester, with a percentage of the sales from the line will benefit farmers in West Africa through the Fashioning A Better Future project.