It is confirmed! H&M has announced that its next designer collaboration will be with Lanvin, the French high fashion house known for its sophisticated, feminine designs. The collection, which will be designed by Lanvin’s artistic director Alber Elbaz (pictured) and menswear designer Lucas Ossendrijver, will go on sale on November 23 in around 200 H&M stores worldwide. Bonus: the collection will include womenswear and menswear.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” says Elbaz.
“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises,” says Margareta van den Bosch, creative advisor at H&M.
And now we wait. The Lanvin For H&M collection will be revealed to the world via a special film which will launch on November 2 at HM.com. In the meantime, whet your appetite with this preview film: The Dream.