NYU graduate Lyndsey Butler hopes her new collaboration with Urban Outfitters, Lazerade by Veda, will shake up your closet, thanks to its fun fusion of feminine blouses and dresses, menswear-inspired details, and leather jackets. “My main label is pretty much exclusively leather pieces, which can be limiting in a lot of ways. The Lazerade collection was an awesome chance to design outside the box and experiment with other fabrics, colors, and prints.”
Of course, this outside-the-box approach also encompasses a personal twist. Each piece in the seven-piece collection—from a silky shift dress to a double-breasted nautical vest to a leather jacket—was created by Butler based on her own personal needs and wants, while the collection itself is named after a friend’s nickname for her.
Lazerade By Veda will arrive in Urban Outfitters stores, as well as online at UrbanOutfitters.com, on September 10.