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Lazerade By Veda For Urban Outfitters

NYU graduate Lyndsey Butler has designed a collection for Urban Outfitters, called Lazerade by Veda, that contains a fun fusion of feminine blouses and dresses, menswear-inspired details, and leather jackets.


Lazerade By Veda For Urban OutfittersNYU graduate Lyndsey Butler hopes her new collaboration with Urban Outfitters, Lazerade by Veda, will shake up your closet, thanks to its fun fusion of feminine blouses and dresses, menswear-inspired details, and leather jackets. “My main label is pretty much exclusively leather pieces, which can be limiting in a lot of ways. The Lazerade collection was an awesome chance to design outside the box and experiment with other fabrics, colors, and prints.”

Of course, this outside-the-box approach also encompasses a personal twist. Each piece in the seven-piece collection—from a silky shift dress to a double-breasted nautical vest to a leather jacket—was created by Butler based on her own personal needs and wants, while the collection itself is named after a friend’s nickname for her.

Lazerade By Veda will arrive in Urban Outfitters stores, as well as online at UrbanOutfitters.com, on September 10.

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