Lupita has wowed on many red carpets recently with her standout attire and effortless beauty, and in doing so has made quite a name for herself, as well as scooping up an array of awards including of course her Oscar for Best Supporting Actress. Her reign of popularity is set to continue as, fresh from her recent Miu Miu Spring/Summer 14 campaign, she has just been unveiled as the face of Lancome. This new campaign is set to be released in September and no doubt will succeed in making quite a big impact.
“I am truly honored to join the Maison Lancome, a brand with such prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but instead be an expression of a women’s freedom to be herself.”
“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancome Woman. A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”
Both statements, from the actress herself and the brand, were positive in every sense of the word, strongly stating Lupita’s admiration for the brand and vice versa to make for a campaign that really can’t fail to succeed, and with Lupita’s success and popularity right now, the brand really couldn’t have chosen anyone better.