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MAC In The Groove Collection

MAC’s latest collection, In The Groove, is easily summed up in one word – colossal – and is a visual feast of colors and textures.


MAC’s latest collection, In The Groove, is easily summed up in one word: colossal. The visual feast of colors and textures was inspired by a whirlwind of themes – from 1970s batik prints to 1980s neo-mod tie-dye to “Marrakech mystique” – and is perfect for the girl who can’t make up her mind. In other words, there is plenty to choose from. The focus, however, is on mineral make-up. “Mineral make-up creates a kind of smooth softness that makes eyes and skin look beautiful, but also really well conditioned,” says MAC Senior Artist, Terry Barber.

MAC Lipsticks are available in six colors, including five limited edition colors. From left to right: Go For It is a limited edition blue-purple, I Like It Like that is a limited edition deep blue-pink, All Styled Up is a limited edition bright yellow-pink, Jazzed is a limited edition coral pink, Crème d’Nude is a permanent pale peach-beige and Call My Bluff is a limited edition creamy coffee.

MAC Cremesheen Glasses are available in six limited edition colors. From left to right: Chillin’ is a light white-blue, Fashion Whim is a light beige, Going Casual is a sheer lilac, On The Scene is a light coral-beige, Right Image is a blue-pink and You’ve Got It is a dirty silver-grey.

MAC Mineralized Skinfinishes are available in four limited edition colors. From left to right: Stereo Rose is a coral with bronze shimmer, Petticoat is a pale rose with gold and amber veining, Candlelight is a gold-pink and Comfort is a gold-bronze.

MAC Mineralized Blush Duos are available in five limited edition sets. Top row, from left to right: Band Of Roses is a satiny blue-pink and pearly plum duo and A Little Bit Of Sunshine is a satiny light brown and pearly beige duo. Bottom row, from left to right: Hang Loose is a satiny bright pink and pearly lavender duo, Happy Together is a satiny caramel and pearly beige duo, and New Vibe is a satiny rose pink and pearly bronze duo.

MAC Mineralized Eye Shadow Trios are available in nine limited edition sets. Top row, from left to right: Togetherness is a satiny lavender, pearly purple and satiny grey trio, Style Influencer is a satiny silver, pearly blue and satiny mauve-brown trio and Soften The Mood is a satiny brown, pearly rose and satiny blue trio. Middle row, from left to right: Making It Easy is a satiny red-brown, pearly beige-rose and satiny beige trio, Fresh & Easy is a satiny pink, pearly burgundy and satiny grey trio and Love To Love is a satiny beige, pearly bronze and satiny brown trio. Bottom row, from left to right: Calm, Cool, & Collected is a satiny green, pearly green and satiny beige trio, In The Groove is a satiny green, pearly burgundy and satiny coral trio and Blue My Mind is a satiny blue, pearly teal and satiny black trio.

Also available (not pictured): a Powerpoint Eye Pencil in Stubborn (rich brown), Permaplum (plum with pink shimmer) and Navy Stain (royal blue with shimmer); Zoomlash in rich black; and, a large circular brush.

The entire MAC In The Groove Collection is available now at MAC stores, beauty counters and online at MAC.com. Prices range from $13 for Zoomlash to $42 for a brush.

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