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MAC Unveils Magically Cool Liquid Powder For Summer 2011

This season, MAC Cosmetics is introducing Magically Cool Liquid Powder, a powder formulated using an alchemical fusion that transforms water droplets into a loose powder.


MAC Unveils Magically Cool Liquid Powder For Summer 2011

Summer can be a fiddly season for makeup—while you want to apply makeup that does the trick, you also want lightweight coverage that doesn’t make you feel sticky in the midst of a summer swelter. This season, MAC Cosmetics may have the answer for you thanks to its new Magically Cool Liquid Powder. The powder is formulated using an alchemical fusion that transforms water droplets into a loose powder but still contains more than 50% H2O. Plus, thanks to light-diffusing pigments, your skin will boast a soft and sun-kissed glow! The collection includes three products: Truth & Light, a sheer shimmer that reflects silver and pink; Cajun, a sheer bronze shimmer that reflects gold; and, Honey Rose, a sheer rosy-beige shimmer. So, it is as easy as picking the best tone for your complexion and then hitting the summer months knowing you have that natural glow. The Magically Cool Liquid Powder collection will arrive at MAC stores, as well as online at MACCosmetics.com, on May 5, and will become part of the permanent range. Each powder retails for $29.50.

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