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Mara Hoffman’s Fall 2012 Campaign is Pretty Magical

It is not like we expect anything less from Mara Hoffman, but her fall 2012 campaign is pretty enchanting, right?


Mara Hoffman's Fall 2012 Campaign is Pretty Magical

It is not like we expect anything less from Mara Hoffman, but her fall 2012 campaign is pretty enchanting, right? Each image in the Olivia Malone-shot campaign features a heavy dose of the print-happy clothes that we have come to know and love from Mara Hoffman, as well as whimsical elements—some real, some using the power of technology and art. As for the inspiration behind the campaign (and the fall collection), you can attribute it all to a single quote by Mara herself: “Transcending seasons, a magic moment, calling on the wind, calling on the birds, calling on the sun.” Trippy, right? Click inside to check out a few more images or head on over to MaraHoffman.com to experience the campaign and collection in their full glory.

Mara Hoffman's Fall 2012 Campaign is Pretty Magical

Mara Hoffman's Fall 2012 Campaign is Pretty Magical

Mara Hoffman's Fall 2012 Campaign is Pretty Magical

Mara Hoffman's Fall 2012 Campaign is Pretty Magical

Mara Hoffman's Fall 2012 Campaign is Pretty Magical

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