The ad campaign for Bang, the new fragrance from fashion designer Marc Jacobs, is nothing if not provocative. Marc Jacobs lies seductively on a bed of shiny silver Mylar, completely naked except for a smattering of tattoos, with an oversized bottle of Bang resting neatly between his legs. It is bold, assertive and decidedly sexy. The question is: where did this unconventional idea come from? To find out, check out this quick discussion with Marc Jacobs and photographer Juergen Teller, the talent behind the campaign.
Marc Jacobs: The word “Bang” came to me, and I liked that it was a sound, and also that it felt something like it was finished, done, end of story, you know… kind of complete.
Juergen Teller: It seemed so perfect. “Bang!” there you are, “Bang!” here’s the new perfume. Even the crushed-ness of the bottle and everything like that.
Marc Jacobs: The fragrance itself is very peppery. Pepper has always been my favorite spice. I like the way it hits. I like the impact of pepper. I like the sort of reaction that one has to that sort of “hit.”
Marc Jacobs: Fragrance right out of a bottle is one thing; it’s like, that’s what catches you. But there’s something about it being worn and mixing with what the body does. That’s really… that’s the scent I really love.
Juergen Teller: Using that sort of glittery, shimmery, crushed material helped us to kind of force that sort of bang effect, you know, which is kind of that “Bang!”
Juergen Teller: It’s really just about him, him as a man—the bottle. And [there’s a] sort of glamorousness about it… and a certain simple-ness about it… and it forces [us] to fuel-in that silver bang. And I think we achieved it very well. Actually, it’s really good what we’ve done, I think, yeah.
On a side note, if you want to win a trip to New York to attend the Marc Jacobs Spring 2011 show, head to the Marc Jacobs Bang Facebook page play “Bang You’re It.”
This post is sponsored by Marc Jacobs Fragrances.