The gorgeous Missoni clan gathered at the house of founders Rosita and Tai Missoni for three reasons: to eat dinner, pose and shoot the Missoni Spring 2010 ad campaign. Creative director Angela Missoni organized the family reunion which was captured by photographer Juergen Teller.
“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect,” said Angela. “This campaign really reflects the mood I’m in these days, even from a design stance.”
Angela and her parents, Tai and Rosita, posed alongside the younger Missoni generation: Angela’s kids, Margherita, Teresa and Francesco, and her brother Vittorio’s children, Ottavio Junior, Marco and Giacomo.
The shoot was intended to communicate a “different and more realistic” point of view. Sure, if realistic means showcasing a family as pretty as this. Even Juergen Teller was struck by their beauty. He shot 42 shots, instead of the 8 he was commission to take. Please adopt me, Missoni clan?