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Missoni Spring 2010 Ad Campaign

The gorgeous Missoni clan gathered at the house of founders Rosita and Tai Missoni for three reasons: to eat dinner, pose and shoot the Missoni Spring 2010 ad campaign. Creative director Angela Missoni organized the family reunion which was captured by photographer Juergen Teller.


The gorgeous Missoni clan gathered at the house of founders Rosita and Tai Missoni for three reasons: to eat dinner, pose and shoot the Missoni Spring 2010 ad campaign. Creative director Angela Missoni organized the family reunion which was captured by photographer Juergen Teller.

“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect,” said Angela. “This campaign really reflects the mood I’m in these days, even from a design stance.”

Angela and her parents, Tai and Rosita, posed alongside the younger Missoni generation: Angela’s kids, Margherita, Teresa and Francesco, and her brother Vittorio’s children, Ottavio Junior, Marco and Giacomo.

The shoot was intended to communicate a “different and more realistic” point of view. Sure, if realistic means showcasing a family as pretty as this. Even Juergen Teller was struck by their beauty. He shot 42 shots, instead of the 8 he was commission to take.¬† Please adopt me, Missoni clan?

Source: WWD

14 Comments

  1. HauteWorld

    January 13, 2010 at 7:41 PM

    They are definitely a very attractive family! Love that the Missoni print is everywhere… even the couch! Talk about taking the work home with you!

  2. HauteWorld

    January 13, 2010 at 2:41 PM

    They are definitely a very attractive family! Love that the Missoni print is everywhere… even the couch! Talk about taking the work home with you!

  3. Michael St. James

    January 13, 2010 at 10:56 PM

    OMG…Now I love Missoni even more!

  4. Michael St. James

    January 13, 2010 at 5:56 PM

    OMG…Now I love Missoni even more!

  5. Adri

    January 14, 2010 at 3:57 AM

    probably the best ad they have had…i love the authentic feel of these. Their family is gorgeous

  6. Adri

    January 13, 2010 at 10:57 PM

    probably the best ad they have had…i love the authentic feel of these. Their family is gorgeous

  7. Dani

    January 14, 2010 at 5:02 AM

    The beautiful family…the fashion…the genuine feeling to it..everything is right about this campaign.

  8. Dani

    January 14, 2010 at 12:02 AM

    The beautiful family…the fashion…the genuine feeling to it..everything is right about this campaign.

  9. flavoroflife

    January 15, 2010 at 1:07 AM

    um…what’s with the terry richardson^2 flash? you can’t see the clothes very well. but the concept is nice and refreshing.

  10. flavoroflife

    January 14, 2010 at 8:07 PM

    um…what’s with the terry richardson^2 flash? you can’t see the clothes very well. but the concept is nice and refreshing.

  11. AnnaJune

    January 15, 2010 at 4:49 PM

    LOVING that orange-red nailpolish! And the clothes, of course ūüôā Gorgeous photos.

  12. AnnaJune

    January 15, 2010 at 11:49 AM

    LOVING that orange-red nailpolish! And the clothes, of course ūüôā Gorgeous photos.

  13. Annie

    January 15, 2010 at 7:21 PM

    I freaking LOVE this. I love when fashion adverts divert from the norm, or are a bit (gasp!) interesting for once. There’s no reason why they cant be!

  14. Annie

    January 15, 2010 at 2:21 PM

    I freaking LOVE this. I love when fashion adverts divert from the norm, or are a bit (gasp!) interesting for once. There’s no reason why they cant be!

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