Images Courtesy of Moschino
Jeremy Scott designs his first collection for Moschino and declares: THIS IS THE NEW FLAVOR!
He brings on stage a playful collection inspired by fast food, cartoons and the fun characters who enliven packaging of chocolate bars, candid, pop corn and cereal boxes with a special appearance by Sponge Bob. The iconic ingredients of Moschino are mixed together to create an exciting new recipe, which respect’s the brands heritage yet looks to the future with energy and enthusiasm.
Tailored suits, quilted leather jackets, trench coats and furs are featured in pops of red and yellow, along with unexpected slogans like ‘DRINK MOSCHINO’, ‘FUR REAL’ and ‘CASH COW’. Make room for Moschino’s logomania, where the ‘belt goes wild’. He celebrates and transforms the famous lettering into sexy decoration on jackets, bustiers, boots and accessories.
The evening is Pop-Couture! Snack packaging inspired ball gowns in organza and silk duchesse, embellished with made to measure prints with a nod to nutritional facts, prices, and bar codes featured on snack packages. Jeremy Scott creates a series of new comic characters such as, Mr. Funtastik, Cheesy Bits, Froggy Loops, Dandy Candy who adorn the package inspired evening gowns.