Logomania, smiley faces, pop prints and rugby stripes are key ingredients to the new Moschino men’s collection designed by Jeremy Scott.
In a visual explosion of bright colors and fun motifs, the upcoming sunny season represents a new take on the maison’s iconographic themes, making way for a stylish yet ultra-versatile wardrobe which ranges from luxury sportswear to twisted takes on the tuxedo.
Giant Moschino symbols featuring house icons of hearts, cowboy hats, and the letter ‘M’ come together to form a maxi monogram appearing in faded denim, technical fabrics and intarsia knitwear. Cut in parkas and jean jackets, the cuts take logomania to the next level and beyond!
Logomania continues in a new form with an irreverent take on the Moschino logo, “FAUXSCHINO”, embodied all over MA1 bomber jackets, parkas, and the classic tracksuit to a bold effect. Branding and consumerism take form in the inspiration of soda graphics, from lemon lime and grape sodas, to the classic cola color ways urging you to “DRINK MOSCHINO”.
Colors of multinational flags are injected with the iconic smiley face. All over smiley face polka dots explode into bigger versions to symbolize joy, love and togetherness. This iconic symbol is also embroidered on the back of a yellow tuxedo jacket with tails to stunning effects.
The collection features backpacks, weekend bags, and baseball caps which are fused with elements of women’s luxury handbags. Duffle bags and bumbags in waterproof nylon are decorated with this season’s graphics.
This collection is a vibrant tribute to modern street and pop culture, but a luxurious feel still remains in the shape of leather bomber jackets with polished metallic locks and zippers, or crocodile versions adorned with gold plaques.