The launch of the Mulberry For Target collection is just around the corner—October 10, to be exact!—which means it is time to get excited. In anticipation, Target sat down with Mulberry creative director Emma Hill and discussed the collaboration, her inspiration, and what we can expect. Some excerpts:
The inspiration: “At Mulberry we believe in fashion that feels good, and our inspiration for Target was to create affordable bags that represent our Mulberry style and character that channeled our funky, English cool! We were inspired by fabulous prints and texture. Pink leopard print is a funky update for everyday totes, and there are also bags in black patent or velvet: luxurious feeling and amazingly affordable. We kept the general spirit of Mulberry in all the bags by utilizing our own existing iconic shapes and always using our classic postman’s lock, which we altered to read ‘Mulberry for Target.'”
Her favorites: “For complete ‘wow’ factor, the Large Satchel in pink leopard print is fabulous: roomy enough for all your everyday essentials (and more!) and a secure style to tote around from day to day. For total Mulberry cuteness, the Cross-Body bag in denim is adorable—perfect for chucking on wherever you go, and a great option for taking you from day to evening. The denim version is exclusive to Target.com, so keep an eye out for its arrival!”
The Mulberry For Target collection is due in Target stores, as well as online at Target.com, on October 10. However, we have heard from several sources that the collection is already on the floor in several Target stores!