H&M has officially announced that actress and humanitarian, Olivia Wilde will be the face of H&M’s latest Conscious Exclusive Campaign. Olivia will appear in the campaign wearing pieces from the collection.
With inspiration from African, Asian, and Indian cultures in both cut and detail, dresses are the focus of the Conscious Exclusive, along with hand-drawn prints that is created especially for this collection. Each garment and accessory is crafted from materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather.
“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” says Olivia Wilde.
“I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” says Ann-Sofie Johansson, H&M’s head of design for new development.
Conscious Exclusive will be available in around 200 H&M stores worldwide on April 16, as well as online.