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Olsenboye Taps Fashion Bloggers For Holiday 2010 Campaign

Mary-Kate and Ashley Olsen are known for their trendsetting ways, so it is hardly a surprise to see a few famous fashion blogger faces in Olsenboye’s holiday campaign.


Olsenboye Taps Fashion Bloggers For Holiday 2010 Campaign

Mary-Kate and Ashley Olsen are known for their trendsetting ways, so it is hardly a surprise to see a few famous fashion blogger faces in Olsenboye’s holiday campaign. Specifically, the women behind Trop Rouge, Gala Darling, and Something Navy joined the Olsen twins for a day of fun in which they shot the holiday campaign and modeled looks from the latest collection at a loft in Manhattan’s Chelsea Piers. In addition, the trio, who were chosen for their unique style and playful attitude, has been blogging for Olsenboye’s website. Further proof of the Olsen twin’s forward-thinking: the campaign video is shoppable! Just click on the piece you like and it will take you directly to JC Penney’s website, where you can make a purchase. Head to Olsenboye.com to check out the video!

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