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Pepe Jeans Spring 2010 Ad Campaign

Pepe Jeans have revealed their new spring 2010 ad campaign, featuring TV presenter Alexa Chung. The campaign was photographed by Tom Munro and features Chung, a former model, alongside Tom Guinness and Boyd Holbrook. The trio shows off an easy, just-rolled-out-of-bed look, with tousled hair and slouchy shirts.


Pepe Jeans have revealed their new spring 2010 ad campaign, featuring TV presenter Alexa Chung. The campaign was photographed by Tom Munro and features Chung, a former model, alongside Tom Guinness and Boyd Holbrook. The trio shows off an easy, just-rolled-out-of-bed look, with tousled hair and slouchy shirts.

It’s not the first time that Pepe Jeans have featured a young British It Girl in their campaigns. Previous campaigns have included actress Sienna Miller and model Kate Moss.

What do you think of Alexa’s look? Although she left a full-time modeling career behind to become a TV presenter, after her most recent stint, MTV’s It’s On With Alexa Chung, was cancelled, it’s probably a good thing that the modeling work hasn’t completely dried up.


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