Pepe Jeans have revealed their new spring 2010 ad campaign, featuring TV presenter Alexa Chung. The campaign was photographed by Tom Munro and features Chung, a former model, alongside Tom Guinness and Boyd Holbrook. The trio shows off an easy, just-rolled-out-of-bed look, with tousled hair and slouchy shirts.
It’s not the first time that Pepe Jeans have featured a young British It Girl in their campaigns. Previous campaigns have included actress Sienna Miller and model Kate Moss.
What do you think of Alexa’s look? Although she left a full-time modeling career behind to become a TV presenter, after her most recent stint, MTV’s It’s On With Alexa Chung, was cancelled, it’s probably a good thing that the modeling work hasn’t completely dried up.