America will soon be able to reap the benefits of the cheap fashion chain, that has become one of the fastest growing retail businesses in Western Europe, with the opening of it’s first store in Boston late next year.
“After extensive research. It has been decided to take the concept to consumers in the USA.”
Wanting to follow in the footsteps of brands such as Topshop and Ted Baker, which have both found favor with US shoppers, Primark hopes to succeed with the opening of other stores following the initial Boston store as well as warehouses to support them.
With stores already succeeding in Britain, Spain, Portugal, Germany, France and the Netherlands as well as complete defiance over the recession, the cut price fashion retailer, should easily find forgiveness within the hugely competitive American market.
Images via The Daily Mail, Vogue and The Guardian.