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Project Pep + Jimmy Choo

Jimmy Choo and the Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa, which has the highest count of rape in the world.


Jimmy Choo and the Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa, which has the highest count of rape in the world.

You can help raise awareness for this worthy cause by entering their photo competition. Upload a photo based on the theme ‘You, Your Shoes and 72‘. On offer is a Grand Prize of the ultimate Jimmy Choo VIP experience: the winner will be invited to spend a day of luxury at the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded. The overall winners will be announced after the competition close on 7th December.

Project Pep + Jimmy Choo

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