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Rachel Bilson & Karl Lagerfeld Reveal Magnum Campaign

Last night, three short films—directed by Karl Lagerfeld and starring actress Rachel Bilson—debuted at the Tribeca Film Festival. You can watch the first film, Photo Mood, here at Mama’s A Rolling Stone.


Rachel Bilson & Karl Lagerfeld Reveal Magnum Campaign

Last night, three short films—directed by Karl Lagerfeld and starring actress Rachel Bilson—debuted at the Tribeca Film Festival to an audience that included industry insiders such as Anna Wintour, Olivier Theyskens, Crystal Renn, Patrick Demarchelier, and Christian Siriano. The subject matter? The U.S. launch of Magnum ice cream! Rachel plays the heroine in three distinct vignettes. For instance, in the first, “Photo Mood,” Rachel plays a famous model who finds comfort in a Magnum ice cream bar, while in the third, “Applause,” Rachel is a renowned ballerina who takes a moment away from her frenzied life to enjoy a Magnum bar! On that note, you can watch the first film, Photo Mood, inside, or head to Target to pick up a Magnum!

http://youtu.be/ttn604C_s2k

Photos: AP Images/Magnum

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