As a mother and designer, Rachel Roy knows the benefit of simple-yet-effective makeup, which is perhaps part of the reason why she has decided to venture into the world of makeup. Her first beauty product is an eyeshadow palette that offers up different shades for day and night. For day, you will find a range of neutral work-ready tones, including chocolate, bronze, and orange-gold. For night, you will find bold colors like sky blue, teal, and shimmering violet. Plus, the QR code on the back of the palette will direct you to a tutorial on how to create different looks. In other words, everything that the modern girl-on-the-go needs. The palette will arrive at Macy’s stores on November 14. It retails for $32.