Kate Moss and Rimmel have been a formidable team in the past few years—and the latest offering is no different. Rimmel has just launched the Apocalips lip color collection, a set of lip products that are more intense than a gloss and shinier than a lipstick. There are eight shades to choose from and they range in color from a neat nude to a deep plum purple. As for the formula, it is jam-packed with pigments that will ensure you get strong color that lasts over time. As for where you can grab your own Apocalips lip color, you can expect these at beauty counters towards the end of the month.