An announcement by Rimmel about this exciting new collaboration was made back in September 2013. In March 2014 The Rita Ora Collection will be available nationwide. With its bold colors and pop-art inspired packaging, not to mention the standout campaign pics with the lovely Rita herself modelling some of the collections hot new hues, this collaboration is set to make as much of an impact as the equally fabulous Kate Moss who has been more than successful with the brand for sometime now.
‘It was so much fun working with Rimmel. I guess we’re inspired by many of the same things – fashion, color, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colors as much as I do.’
With 12 exciting new vibrant Rita Ora-designed shades for Rimmel’s popular 60 Seconds Nail Polish, along with 5 hot new hues for Rimmel’s crayon style Lasting Finish Color Rush Balm, I’m sure (quoting Rita) that Rimmel girls everywhere will love these colors as much as she does. Not to mention their rather provocative names of ‘Oragasm’, ‘Midnight Rendezvous’ and ‘Let’s Get Nude’ to name but a few. Oh la la!
Rimmel 60 Seconds Nail Polish in Do Not Disturb, Blindfold Me Blue & Midnight Rendezvous.Rimmel Lasting Finish Color Rush Balm in Viva Violet, Boom Chic A Boom, I Want Candy, All You Need Is Pink & Make Me Blush.
Images via MTV Style & Vogue.