New York’s fashionistas were out in force last week to fete the launch of Vanessa Paradis and her new Chanel Rouge Coco lipstick campaign. As with plenty of Chanel’s beauty products, the Rouge Coco campaign promises to be one of 2010’s biggest.
“I like the idea that women from the gloss generation, who are afraid of lipstick, can return to this essentially feminine beauty step with Rouge Coco,” says Peter Philips, Chanel’s Global Creative Director of Makeup.
The Rouge Coco collection includes four color families with a total of thirty shades, ranging from deep scarlets to pale neutrals. Each lipstick is lightly scented with a vanilla rose scent and comes in a sleek, black package with the signature Chanel logo. Each lipstick retails for $30, with the entire collection launching on February 25.
As for Vanessa, she is no stranger to Chanel campaigns. The French songstress became the face of the Coco fragrance way back in 1992. In 2003, Karl Lagerfeld chose Vanessa as the face of the Cambon handbags. Fast forward to 2010, Vanessa is fronting the Rouge Coco De Chanel campaign and playing muse to Karl Lagerfeld.
I can’t help but love Vanessa Paradis; she has that bohemian, down-to-earth quality about her that I adore. What do you think of Vanessa as the face of Rouge Coco De Chanel? Do you plan to buy one of the new lipstick colors?