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Ruby Summer 2010 Lookbook

New Zealand-based label Ruby is known for its feminine, delicate aesthetic and fresh, colorful creations; the latest lookbook from the brand – Summer 2010 – doesn’t stray from this focus and certainly doesn’t disappoint.


New Zealand-based label Ruby is known for its feminine, delicate aesthetic and fresh, colorful creations; the latest lookbook from the brand – Summer 2010 – doesn’t stray from this focus and certainly doesn’t disappoint. Inspired by the 1960s era and, surprisingly, The Flinstones, the lookbook is filled with loosely-draped pieces, girly silhouettes and flirty details, all in a palette of earthy colors, retro animal prints and the odd twist of raspberry or orange-cream.

Silky ruffled shorts are paired with cropped sweaters or paired with jersey tees; printed miniskirts and knit bandage skirts are layered under oversized sweaters and in shades of cream or grey; oversized leopard-print cape coats, in shades of navy blue or brown, are paired with brightly-colored shorts; overall, this collection could see you through summer and into fall, with pieces that are perfect on their own, or as layering pieces.


4 Comments

  1. Sherin

    May 30, 2010 at 7:55 AM

    These look so pretty asnd flirty. I’m loving all the polka dots.

  2. Sherin

    May 30, 2010 at 3:55 AM

    These look so pretty asnd flirty. I’m loving all the polka dots.

  3. Ashley

    June 1, 2010 at 6:53 PM

    Gorgeous lines and shapes! I’m also totally into the shoes…what are they?

  4. Ashley

    June 1, 2010 at 2:53 PM

    Gorgeous lines and shapes! I’m also totally into the shoes…what are they?

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