Amsterdams Blauw, the denim collection of Scotch & Soda launches the Alchemy Blues Project. The project tells the story of four graphic designers whose lives revolves around their passion for denim and love for the city of Amsterdam.
Inspired by the theme: Alchemy, the four graphic designers of the project customized five Japanese selvedge trucker jackets. The designers were given the freedom to explore and let go of the usual way of working, but keeping in mind the four basic elements of alchemy – air, earth, wind and fire, the jackets were re-imagined into four individual style pieces, with the fifth piece created by the designers altogether and went into production.
“The seasonal theme of the Amsterdams Blauw FW14 collection, Alchemy fitted perfectly with the idea of recreating our most authentic and humble selvedge jacket into a true collector’s item. Alchemists strive to turn base materials into something noble as silver and gold. We immediately saw the link with the denim where we effortless transform a base material such as cotton into something as rich as a selvedge indigo fabric. Captivated by this idea we started creating”. Creative Team Scotch & Soda
Limited to 250 pieces only, the fifth jacket is now available to purchase in selected Scotch & Soda stores in the Netherlands, Belgium, Italy, UK, Germany, Austria, Sweden and USA.