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Second line launched for H&M’s Conscious Collection

h&m eco line

Ladies, bring him along shopping this weekend. With a continued effort to create sustainable clothing and a successful first launch, H&M is now offering a second line ~ for both men and women.

Inspired by Hollywood glamour and party wear, women’s styles are sleek, modern and soft, with a retro vibe. Menswear has strong color, sharp cuts and tons of attitude. It’s hard to believe the styles are made from recycled polyester chiffon and organic cotton. This concept of eco chic isn’t new for the popular retail chain. H&M’s focus on green fashion actually began in the ‘90s, when the brand launched their first line using organic cotton.

If you haven’t checked it out yet, new styles are available April 4, 2013.


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