Whether you are a die-hard shopping fan or a casual consumer, there are few things more satisfying than flicking through a catalog and marking the pages that contain our newest must-have items. Of course, like everything else, it was only a matter of time before this pastime went digital and now it has! Yesterday, Google launched the Google Catalogs app, an iPad-only app designed to keep all your favorite catalogs in one place and cut down on paper. The app allows you to scroll through the pages of your favorite catalog, tag the products you like, and even click to purchase. There are more than 50 brands to choose between—from Urban Outfitters through to Sephora—and more in the works. Ready to shop? You can download the Google Catalogs app for free at Apple.com.