California-born, New York-based designer Erin Fetherston is known for her whimsical, flirty designs and super-feminine pieces, all of which can now be bought online at a new-and-improved ErinFetherston.com. On Sunday, Fetherston unveiled a new website design and introduced e-commerce to her adoring fans. The online store features a slew of items from her spring and fall 2010 collections—dresses, floaty tops, ruffled shorts, rompers, capes and blazers—in addition to a well-stocked sale section. On a side note, the new website allows fans to check out Fetherston’s latest collections and catch up on news from the coveted label. To check it out, head to ErinFetherston.com and start shopping.