Call it genius: Madewell, J Crew’s little sister label, has just launched its first ever e-commerce site, complete with denim bar, the Alexa Chung For Madewell lookbook and “Behind the Seams” videos. While still a few months away, the launch of e-commerce is perfectly timed to fuel your anticipation for August when the Alexa Chung/Madewell collaboration launches.
Visitors to Madewell.com can shop by category or pick items directly from the lookbook which is overflowing with summer inspiration; embellished tees and loose, printed tank tops are paired with bejeweled statement necklaces, floaty sundresses are accessorized with two-tone fedoras and cross-body bags while cuffed boyfriend jeans are given a feminine edge with lace tops and ruffled cardigans.
Madewell fans will find the website sticks to the brand’s minimalist, casual-yet-chic aesthetic and is totally easy to navigate. Bonus: shipping on jeans is currently free, while regular shipping costs start at $5.95, so head to Madewell.com to stock up on summer inspiration and comfortable denim pieces.