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Shop Online At The Row

The Olsen twin’s high-end brand The Row can now be purchased online via the newly-launched e-commerce site.


Shop Online At The Row

Although we would love to raid the combined wardrobes of Mary-Kate and Ashley Olsen, we have happily settled with the next best thing: shopping their style via The Row, Elizabeth & James, and Olsenboye, their lower-priced juniors collection with JC Penny. Today, the twins are making our mission a little easier thanks to The Row’s newly-launched e-commerce site. Customers enter TheRow.com via a draped red curtain which provides access to dramatically-styled category pages—dresses are neatly laid out under smoking ashtrays, eyewear is tossed in a top drawer, tops hang neatly over the back of a chair, swaying in the breeze. Click on a product and you’ll find it tidily displayed on a mannequin, with 360-degree views and zoom capabilities –all the necessary details to improve your shopping experience. Another detail? Between now and August 20, customers will receive 15% off when they enter the code SHOPTHEROW at checkout. Now there’s no excuse not to let the Olsen twins into your life.

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